Affiliate Disclosure

Last Updated: 2026

How We Earn Money

Wirral Donkeys (wirraldonkeys.co.uk) is a participant in affiliate marketing programmes with various online casino operators. When you click on links to casinos featured on our website and subsequently sign up or make a deposit, we may earn affiliate commissions at no additional cost to you. These commissions help us maintain and improve our website and provide you with free, independent reviews and guides.

Our Editorial Independence

Our affiliate relationships do not influence our editorial rankings, reviews, or recommendations. We are committed to providing honest, unbiased assessments of online casinos based on factors including security, game selection, customer service, bonuses, and user experience. We review casinos according to our own standards and criteria, regardless of whether they are affiliate partners.

Identifying Affiliate Links

Affiliate links and sponsored content are clearly labelled throughout our website with indicators such as "AFFILIATE LINK" or "SPONSORED". When you hover over certain links, you may also see notifications indicating they are affiliate links. We are transparent about our commercial relationships so you can make informed decisions.

Regulatory Compliance

This disclosure complies with the UK Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the Consumer Protection from Unfair Trading Regulations 2008. We maintain transparency in all commercial relationships as required by UK advertising standards.

Your Responsibility

We encourage you to research independently before gambling with any online casino operator. Gambling involves risk, and you should only gamble with money you can afford to lose. Always verify that any casino is licensed and regulated by the UK Gambling Commission or other recognised authorities. If you have concerns about gambling, support is available through GamCare and Gamblers Anonymous.

For questions about this disclosure, please contact us.