Privacy Policy
Last Updated: January 2026
Wirral Donkeys ("we," "us," "our," or "Company") operates the wirraldonkeys.co.uk website ("Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and any other information you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Data: IP address, browser type, operating system, referring URLs, and pages visited on our Site.
- Cookies and Similar Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies.
- Usage Data: Information about how you interact with our Site, including clicks, time spent on pages, and content accessed.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Site and services.
- To conduct analytics and understand user behaviour and preferences.
- To track affiliate commissions and referrals to partner casinos.
- To send newsletters and promotional communications (where you have consented).
- To comply with legal obligations and prevent fraud or abuse.
- To respond to your inquiries and provide customer support.
Cookie Policy
Our Site uses cookies and similar technologies to enhance your browsing experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Necessary for Site functionality and security.
- Analytics Cookies: Help us understand how visitors use our Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals and commissions from casino partners.
- Marketing Cookies: Used for targeted advertising and retargeting purposes.
Managing Cookies: You can control cookies through your browser settings and opt out of non-essential cookies. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking essential cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. When you click on links to third-party casinos or affiliates, you leave our Site and their privacy policies govern the collection and use of your information.
We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging with their services.
Your Rights
Under UK data protection law (including the UK General Data Protection Regulation), you have the following rights:
- Right of Access: You may request a copy of personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data ("right to be forgotten").
- Right to Restrict Processing: You may request we limit how we use your data.
- Right to Data Portability: You may request your data in a structured, commonly used format.
- Right to Object: You may object to processing for marketing or analytics purposes.
- Right to Withdraw Consent: You may withdraw consent for communications at any time.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law.
- Contact Data: Retained for 3 years after last interaction or until you request deletion.
- Affiliate Tracking Data: Retained for the duration required by affiliate programs and tax obligations (typically 6 years).
- Analytics Data: Retained in accordance with Google Analytics retention settings (default 26 months).
- Cookie Data: Retained according to each cookie's expiration date (typically 1-2 years).
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: wirraldonkeys.co.uk
We will respond to your request within 30 days or as required by law.
This Privacy Policy is effective as of January 2026 and may be updated periodically. Changes will be posted on this page with an updated "Last Updated" date.